New - Handbook of Research Methodologies and Design in Neuro-entrepreneurship

Our handbook will be released in September 2017.  Here is the blurb from Edward Elgar the editor's catalog:

NEW

Handbook of Research Methodologies and Design in Neuro-entrepreneurship

Edited by Mellani Day, Mary C. Boardman, Colorado Christian University and Norris F. Krueger, UOPX, US

This Handbook provides an overview of neuroscience-driven research methodologies and how those methodologies might be applied to theory-based research in the nascent field of neuro-entrepreneurship. It presents the current thinking and examples of pioneering work, serves as a reference for those wishing to incorporate these methods into their own research, and provides several helpful discussions on the nature of an answerable question using neuroscience techniques. It includes concrete examples of new ways to conduct research that can shed light onto such areas as decision-making and opportunity recognition, allowing us to ask different, perhaps better, questions than ever before.

Sept 2017 c 288 pp Hardback 978 1 78536 503 4 c £110.00 Elgaronline 978 1 78536 504 1

                Research Handbooks in Business and Management series