NEW
Handbook of Research Methodologies and Design in
Neuro-entrepreneurship
Edited by Mellani Day, Mary C. Boardman, Colorado
Christian University and Norris F. Krueger, UOPX, US
This Handbook provides an overview of neuroscience-driven
research methodologies and how those methodologies might be applied to
theory-based research in the nascent field of neuro-entrepreneurship. It
presents the current thinking and examples of pioneering work, serves as a
reference for those wishing to incorporate these methods into their own
research, and provides several helpful discussions on the nature of an
answerable question using neuroscience techniques. It includes concrete
examples of new ways to conduct research that can shed light onto such areas as
decision-making and opportunity recognition, allowing us to ask different,
perhaps better, questions than ever before.
Sept 2017 c 288 pp Hardback 978 1 78536 503 4 c £110.00 Elgaronline 978 1 78536 504 1
Research Handbooks in Business and Management
series