Now I am excited to announce that I along with two co-editors (Mary Boardman and Norris Krueger) am finalizing a draft of a handbook on neuroscience methodologies and how they can be applied in Entrepreneurship research. Edward Elgar is the publisher, and it should be available as of the end of Summer (or early Fall) of 2017. Here are some of the details:
Handbook of
Research Methodologies and
Design in Neuro-entrepreneurship
Mellani Day
Colorado Christian University
Colorado Christian University
Mary Boardman
Colorado Christian University
Colorado Christian University
Norris Krueger
Entrepreneurship Northwest
Entrepreneurship Northwest
This handbook provides an overview of neuroscience-driven research methodologies and how those methodologies might be applied to theory-based research in the nascent field of neuroentrepreneurship. It presents the current literature and examples of pioneering work, serves as a reference for those wishing to incorporate these methods into their own research, and provides several helpful discussions on the nature of an answerable question using neuroscience techniques. It includes concrete examples of new ways to conduct research that can shed light into such areas as decision-making and opportunity recognition, allowing us to ask different, perhaps better, questions than ever before.
Stay tuned,
Mellani

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